From sustainable wild-caught to Responsibly Farmed, we have the strictest seafood standards on land. Find out how we do seafood better than any other retailer.
Sustainable Wild-Caught Seafood All species that we sell have been rated for sustainability and:
Are Marine Stewardship Council certified.
Or, are Green or Yellow Rated by the Monterey Bay Aquarium Seafood Watch. Anything less and we simply won’t sell it, and that’s nonnegotiable. This is our promise: sustainability-first sourcing in all things.
By choosing sustainable wild-caught seafood, you’re supporting the people and fishing practices that help keep fish plentiful for the future. Look for the wild-caught seafood sustainability logos in our Seafood department.
Marine Stewardship Council The Marine Stewardship Council (MSC) is the world’s leading certification program for sustainable wild-caught seafood. Fisheries are evaluated by an independent third party against the MSC Fisheries Standard for healthy fish populations and ecosystem. Our Harpoon-Caught Swordfish is sourced from the first swordfish fishery to be certified by MSC. Look for the blue fish label in our aisles. When you see the blue fish with the white checkmark, you can rest easy that the ecosystem of the fish was preserved, the seafood was caught from fish populations with healthy numbers, and the fishery is responsibly regulated and managed.
Monterey Bay Aquarium Seafood Watch Program We collaborate with non-profit Monterey Bay Aquarium to provide color-coded sustainability ratings for wild-caught seafood we offer that is not certified by Marine Stewardship Council.
Green: Abundant, well-managed fishery. Environmentally friendly catch method.
Yellow: Some concerns with abundance, catch method or fishery management.
Red: We don’t sell it! Overfished, poorly managed or harmful catch method.